MilkLily®

◆ Our platform participates in and leads the entire trademark transaction, assuming full responsibility.

◆ We guarantee you will legally and seamlessly obtain trademark ownership and rights, plus access to brand registries like Amazon.

◆ We guarantee you will promptly obtain the domain name if it is included in the sale.

◆ We guarantee an immediate refund if you do not obtain the above.

1st - Agreement:
We finalize the Trademark Assignment Agreement and have it signed by the owner ("Assignor") and the buyer ("Assignee"). The signed Agreement serves as the foundation for the transaction and the transfer of ownership.

2nd - Invoice & Payment:
We issue a PayPal/Escrow invoice to the buyer for payment based on the signed Agreement. PayPal/Escrow securely holds the funds throughout the process, and we ensure the buyer legally obtains the trademark and domain name, if applicable.

3rd - Ownership Transfer:
①We assist in initiating the transfer of ownership, which will be reviewed by the official and typically completed within 1-2 weeks.
②Any domain names if included in the sale, are guaranteed to be transferred to the buyer within 1-7 days.

4th - Completion:
Buyer confirms the receipt of ownership; PayPal/Escrow releases funds; we pay the owner; and the transaction completes.

1. Designate a new correspondent for your trademark.

The trademark correspondent is the person responsible for monitoring the trademark status and maintaining direct connections with official institutions. Typically, the owner-appointed attorney serves as the correspondent and manages legal affairs for the trademark.

We highly recommend that you, as the new owner, engage a familiar attorney to replace the old correspondent, as this will benefit trademark monitoring and maintenance. For U.S. trademarks, if you reside in the U.S., you can designate yourself as the correspondent according to USPTO rules. The designation is a simple task that takes just a few minutes to complete through your USPTO.gov account (a detailed guide is available for the buyer).

2. Keep using the trademark in commerce.
Keeping and using your trademark in commerce is crucial for its protection, validity, distinctiveness, defense against challenges, and overall business reputation. Regular and genuine use helps ensure that your trademark maintains its legal significance and serves as an effective tool for brand recognition and consumer trust. 


3. Renewal and Maintenance.
As per official rules, trademarks require ongoing renewal and maintenance to remain valid and enforceable. 

For U.S. trademarks, see below, check your trademark status at https://tsdr.uspto.gov/, and USPTO system marks your trademark maintenance dates and deadlines. You must submit the necessary paperwork and fees on time to keep your trademark active, otherwise, your registration will be canceled. Your attorney can assist with such matters when needed.


Be aware that your registration will be canceled if you do not the file required documents below during the specified time periods:

Requirements in the First Ten Years*

What and When to File:

• First Filing Deadline: You must file a Declaration of Use (or Excusable Nonuse) between the 5th and 6th years after the registration date. If the declaration is accepted, the registration will continue in force for the remainder of the ten-year period, calculated from the registration date, unless canceled by an order of the Commissioner for Trademarks or a federal court.

• Second Filing Deadline: You must file a Declaration of Use (or Excusable Nonuse) and an Application for Renewal between the 9th and 10th years after the registration date.

Requirements in Successive Ten-Year Periods*

What and When to File:

• You must file a Declaration of Use (or Excusable Nonuse) and an Application for Renewal between every 9th and 10th-year period, calculated from the registration date.

◆ What is the process for transferring ownership?
For a U.S. trademark, our attorney will file the necessary forms, submit the properly signed Trademark Assignment Agreement, and pay the required government fees to the United States Patent and Trademark Office (USPTO). Officials will review the submissions and record the transfer if no errors are found. If any mistakes are identified, the USPTO will notify the filer to make corrections until the transfer is approved.

◆ What will the buyer receive as a result of the ownership transfer?
The buyer will obtain trademark ownership, entire interest and the goodwill.

◆ What changes can we expect to see on the official page?

The USPTO system will record the assignment details and update the information to reflect the new owner.

◆ How long does the transfer take?
The transfer process usually takes 1-2 weeks, depending on the USPTO's processing speed.

Application: 
➜ After you file enrollment forms and submit the required files, a relevant "Case" will be created by Amazon in the "Case Log".
➜ If your submissions are qualified, Amazon will send an email including a "verification code" to the email address associated with the trademark correspondent.
➜ You will need to reply to the "Case" with the above-mentioned "verification code".
➜ Amazon will approve your brand registry if no mistakes occur.
(Guide of Amazon Brand Registry)

Benefits: 

◆ After the registry, you can create product listings with the brand.

◆ You get A+ Content, enhanced brand content, brand analytics and more.

◆ Amazon doesn't seem to care which class your trademark is in, they give you coverage across all categories (which could change at any time).

◆ An Auth-Code, also known as an EPP code, authorization code, transfer code, or Auth-Info Code, is a generated passcode required to transfer an internet domain name between domain registrars; the code is intended to indicate that the domain name owner has authorized the transfer. GoDaddy.com and NameCheap.com are known as famous domain registrars.

◆ Using the Auth-Code shared by the owner, you can seamlessly transfer the domain name to your domain registrar account.

◆ The transfer of a domain name between two registrars typically takes 5-7 days, while the transfer between two accounts within the same registrar usually takes only minutes or seconds.